Expedia "Find Yours"
Targeting - Adventurous travelers and explorers
Core Theme of the Campaign -
Inspiring people to explore and discover
About the
Campaign -
Expedia's travel campaign
Formula applied by the Campaign to elicit customer action -
Encouraging travelers to find their unique experiences
Business Title
A Look at
the Campaign
Etihad Airways' "Choose Well" campaign is a marketing initiative launched by the airline to highlight the variety of choices and options it offers to passengers when traveling. The campaign emphasizes the idea that passengers can personalize their travel experience with Etihad Airways to suit their preferences and needs.
Here are the key elements and concepts associated with Etihad Airways' "Choose Well" campaign:
1. Personalization: The campaign promotes the idea that travelers can tailor their journey with Etihad Airways to match their specific requirements, from booking options to in-flight experiences.
2. Travel Choices: "Choose Well" underscores the range of choices available to passengers, including various travel classes, seating options, meal preferences, and services, allowing them to craft their ideal travel experience.
3. Comfort and Luxury: Etihad Airways is known for its premium services and luxury offerings, and the campaign highlights these aspects, particularly in the context of premium cabins.
4. Innovation: Etihad has often been at the forefront of airline industry innovation, and the campaign communicates the airline's commitment to providing cutting-edge amenities and services.
5. Global Reach: Etihad Airways is a global airline with an extensive network, and the campaign reinforces its ability to connect travelers to destinations worldwide.
6. Customer Experience: The campaign aligns with Etihad's focus on delivering a superior customer experience, whether passengers are traveling for business or leisure.
7. Multimedia Campaign: "Choose Well" has been promoted through various multimedia channels, including television commercials, print advertising, digital marketing, and social media.
8. Environmental Responsibility: Etihad has also highlighted its commitment to environmental sustainability within the context of the "Choose Well" campaign.
9. Brand Messaging: The campaign positions Etihad Airways as a carrier that allows passengers to make informed choices and curate their travel experience.
10. Consistency: Etihad has maintained the "Choose Well" theme over the years, contributing to its recognition and association with the brand.
Overall, the "Choose Well" campaign by Etihad Airways is aimed at promoting the airline as a choice that empowers passengers to create their own travel journey, emphasizing personalization, comfort, luxury, and a commitment to delivering exceptional service and experiences.
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BRAND
COLOSSAL
An exhaustive analysis we have garnered elucidating the following 3 studies -
A. The comprehensive breakdown & precise elements that led to the campaign’s success
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C. Components required to execute a similar campaign or a campaign of equivalent magnitude at your scale
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Brand Archetype serves as the North Star that guides the brand's Strategic Decisions, Messaging, and Visual Identity. It helps to define the brand's Personality, Voice, and Positioning in the market. For instance, a brand with the archetype of a "Hero" may exude confidence, bravery, and a sense of purpose, while a brand with the archetype of a "Lover" may evoke passion, intimacy, and sensuality. By understanding the Brand Archetype, your brand crafts a consistent brand narrative that resonates w
Brand Vibe adds a layer of emotional depth to the brand by shaping how the brand wants its audience to feel. It goes beyond the rational aspects of the product or service and taps into the Emotions, Appeal, and Aspirations of the target audience. A brand with a vibrant and energetic vibe like "Sparkly" may appeal to a youthful, eventful, and adventurous mood of the audience, while a brand with a calming and serene vibe like "Cozy" may attract audience when craving for respite, mindfulness and se
Brand Vibe adds a layer of emotional depth to the brand by shaping how the brand wants its audience to feel. It goes beyond the rational aspects of the product or service and taps into the Emotions, Appeal, and Aspirations of the target audience. A brand with a vibrant and energetic vibe like "Sparkly" may appeal to a youthful, eventful, and adventurous mood of the audience, while a brand with a calming and serene vibe like "Cozy" may attract audience when craving for respite, mindfulness and se
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AN EXCLUSIVE PORTAL OF INSIGHTS OF MORE THAN 750 SUCCESSFUL COMPANIES' - BUSINESS OPERATING MODELS, BRAND STRATEGIES, REVENUE MODELS, GROWTH CAMPAIGNS THAT MAJORLY CONTRIBUTED TO THE BRAND'S POPULARITY, MARKETING PLAN & CORRESPONDING BRAND ARCHETYPE AND BRAND VIBE & METHODS OF INCORPORATING IT'S ATTRIBUTES IN THEIR PRODUCT & BRANDING
AN EXCLUSIVE PORTAL OF INSIGHTS OF MORE THAN 750 SUCCESSFUL COMPANIES' - BUSINESS OPERATING MODELS, BRAND STRATEGIES, REVENUE MODELS, GROWTH CAMPAIGNS THAT MAJORLY CONTRIBUTED TO THE BRAND'S POPULARITY, MARKETING PLAN & CORRESPONDING BRAND ARCHETYPE AND BRAND VIBE & METHODS OF INCORPORATING IT'S ATTRIBUTES IN THEIR PRODUCT & BRANDING
BRAND COLOSSAL IS AN EXTENSIVE COLLECTION FEATURING OVER 600 TRANSFORMATIVE BRAND CAMPAIGNS EXECUTED BY SOME OF THE MOST RENOWNED BRANDS. THESE CAMPAIGNS HAVE NOT ONLY SIGNIFICANTLY ELEVATED THE POPULARITY AND RECOGNITION OF THE BRANDS BUT HAVE ALSO CONTRIBUTED TO THEIR INITIAL SUCCESSES.
BRAND COLOSSAL IS AN EXTENSIVE COLLECTION FEATURING OVER 600 TRANSFORMATIVE BRAND CAMPAIGNS EXECUTED BY SOME OF THE MOST RENOWNED BRANDS. THESE CAMPAIGNS HAVE NOT ONLY SIGNIFICANTLY ELEVATED THE POPULARITY AND RECOGNITION OF THE BRANDS BUT HAVE ALSO CONTRIBUTED TO THEIR INITIAL SUCCESSES.
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